BrightPearl announced that Salman Malik has joined the business software company located in Bristol, U.K., as its new CEO.

Malik had been an angel investor in start-ups for several years. Among the companies he helped to secure funding was BrightPearl. Now, as its CEO, Malik will focus on driving global expansion.

BrightPearl is a hosted software company that sells integrated accounting, customer relationship management (CRM), order and stock management, e-commerce and help desk services for a monthly fee.

Malik, who earned his B.S.E. in electrical engineering from Princeton, was an executive at Siebel Systems, a CRM software company that was bought by Oracle in 2005, at which time Malik departed. Prior to Siebel, he was co-founder of Firefly, a pioneer of web personalization technology that was acquired by Microsoft in 1998.