Effective September, Ruben Rodriguez became the new chief executive officer of Great Wolf Lodge, a chain of more than a dozen family-oriented indoor water park resorts located across the United States. Rodriguez will be key in leading the company as it enters a new stage of growth.

Rodriguez has extensive experience in the hospitality and consumer sectors. Before Great Wolf, he was the executive vice president of ship operations for Carnival Cruise Line, overseeing services across 24 cruise ships carrying approximately five million guests per year. Earlier at Carnival, he focused on commercial functions, including marketing, revenue management, public relations and more. Rodriguez was also a partner and managing director at The Boston Consulting Group, and held senior roles at the Charles Schwab Corporation and at eToys. He holds a BSE from Princeton in 1985 in mechanical and aerospace engineering, a master’s of engineering from the University of California-Berkeley and an MBA from Stanford University.